29 Apr '17, 10pm

Interesting classification schemes for the #customer #journey here. #cx

Interesting classification schemes for the #customer #journey here. #cx

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers behind those clicks and where they are in the customer decision journey (CDJ). Such insights not only help advertisers to optimize their campaigns, they also help to further search as the personal assistants of tomorrow. But before we get into search, we first need to understand the consumer mindset and the science behind each customer’s decision journey. All consumers go through five distinct stages, which vary depending on the type of purchase: initiation , research , comparison , transaction and experience . Whether you are hopping on...

Full article: http://searchengineland.com/new-insights-customer-decisio...

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