29 Apr '17, 2pm

A 2014 report by Newswhip found that long-form articles do well on social, especially on mobile.

A 2014 report by Newswhip found that long-form articles do well on social, especially on mobile.

If you haven’t guessed already, long-form content is a piece of content that is longer than most, on average around 1,200 words. Long-form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world, long-form content has been mistakenly relegated to magazine feature articles or the occasional news editorial. If you find a long-form article online that isn’t a personal blog, applaud yourself — you’ve found a diamond in the rough. But despite the modern world’s need for quick-hit-content, long-form content pieces actually do better in terms of engagement and on social media sites. A 2014 report by NewsWhip found that long-form articles do well on social, especially when accessed from mobile devices. In 2013, they chose the top 10-most shared stories on Facebook from a variety of publishers, and the average word counts were 1,000 wo...

Full article: https://www.techwyse.com/blog/content-marketing/5-tips-pr...

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