29 Apr '17, 3am

Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] #PPC #SEM

Where it’s tricky is when search engines like Google give you those kind of impression share metrics, they are not a true measurement in the simplest of forms. For example, if you are running a paid search campaign and it’s telling you that you’re capturing 100 percent impression share, what that really means is the impressions that Google thinks you’re eligible to have gotten. So what it thinks you realistically would get based on what keywords you’re targeting, your quality scores, a lot of different factors — you captured 100 percent of those. That doesn’t mean that all the impressions you’re going after, you’re getting every single one, but what Google thinks you’re eligible or able to get, that’s what you’re capturing.

Full article: https://www.searchenginejournal.com/paid-search-focus-pro...

Tweets

Paid Search: A Focus on Profitability With Madd...

searchenginejournal.com 28 Apr '17, 10am

Where it’s tricky is when search engines like Google give you those kind of impression share metrics, they are not a true ...

End of keywords. Enter visual search

End of keywords. Enter visual search

luxurydaily.com 01 May '17, 6am

{"ct":"E0g3GhU891MIxDnXf4MnvFU0dh7lccOQ4VkxQciHzAatTnWw+R9gc4u4uuZm7IZ7hsCA6fBQG7rZpL2EEvt2DCa3z4biluJMUEwe3hjosznlQKNMOOn...

What your paid search KPI says about you

searchengineland.com 27 Apr '17, 4pm

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equa...

6 key paid search trends from

searchengineland.com 28 Apr '17, 5pm

for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ...

The psychology of language for paid search

searchenginewatch.com 03 May '17, 11am

Keywords can help you highlight the focus of your copy, so it’s a good idea to experiment until you find the best ones to ...

4 myths of paid search bidding

4 myths of paid search bidding

searchengineland.com 25 Apr '17, 3pm

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid s...

IAB: Paid search was 48 percent of total digital spend in 2016

IAB: Paid search was 48 percent of total digita...

searchengineland.com 27 Apr '17, 2pm

Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. Tha...

6 key paid search trends from Merkle’s Q1 2017 ...

searchengineland.com 01 May '17, 3am

for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ...

Great write-up > 6 key paid search trends from ...

searchengineland.com 01 May '17, 5pm

for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ...

Pushing out fake memes...were paid, via the Kelhios botnet being operated from Trump HQ, using b…

Pushing out fake memes...were paid, via the Kel...

patribotics.blog 29 Apr '17, 4am

indictment on April 20th of Levashov in the US district court in Connecticut (where an FBI counterintelligence division is...

Google: Organic & Paid Search Policies Don't Always Match

Google: Organic & Paid Search Policies Don't Al...

seroundtable.com 25 Apr '17, 12pm

As you know, there are two massive arms at Google - the organic search team and the paid search team. Organic and paid oft...