28 Apr '17, 10pm

Google using review rating filter in local pack. Work on gaining more positive reviews.

This focus on quality is now showing up directly in the snack pack — making positive reviews an increasingly important component of the small business marketing arsenal. It’s not clear what weight the reviews take in the rankings. In the first example above, the third result actually has a higher rating than the second one. This could be because the second result has a higher volume of reviews — more than twice the number of reviews — or this could be due to physical proximity to the searcher or some other factor.

Full article: http://searchengineland.com/local-search-update-best-filt...

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