28 Apr '17, 9pm

Drive calls and customers with display ads

Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of your display campaigns on revenue. optimize ad placement to drive more conversions. target new audiences most likely to call. Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Display Advertising.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media manag...

Full article: http://searchengineland.com/drive-calls-customers-display...

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