28 Apr '17, 1pm

Utilize Page Value in GA to Improve Your SEO Strategy

Utilize Page Value in GA to Improve Your SEO Strategy

Here’s why this matters, Imagine you work for a digital agency and you come up with an internal linking campaign based around the page value metric for a client. You inform your client that the page value is likely going to drop with increased traffic, and that’s a tough sell. What you have to do is build your campaign KPI’s around conversions, rather than focusing on an increase or decrease in the individual page values. This advanced segment technique is the easiest way to track an individual web pages’ contribution to goals before and after the proposed campaigns.

Full article: http://www.seerinteractive.com/blog/utilize-page-value-in...

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