25 Apr '17, 1pm

The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. SEO Is the Core of Brand Development, Awareness & Engagement The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and Yahoos. Thus, to not create your content with that in mind is to immediately omit your website from highly valuable traffic. After all, 93 percent of online experiences begin with a search engine. Yes, 93 percent! Take the term “keyword,” and understand its dual meaning. Sure, it is a term that is frequently searched, but also think of it as a key component to your brand development — how it engages your audience and how this term represents your brand. SEO used to be solely tech-oriented, primarily driven by IT people. Now, it supports really all digital marketing ...

Full article: https://www.searchenginejournal.com/the-epic-rise-of-seo-...

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