24 Apr '17, 2pm

Be a mad scientist to be more successful in local SEO

Be a mad scientist to be more successful in local SEO

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a part of many discussions about what really works for local SEO. It seems that most people fall into one of two camps, and there’s a growing debate between the two. On one side, we have people who hold the annual Local Search Ranking Factors (LSRF) survey , now run by Darren Shaw at Whitespark, as gospel. On the other, you have the anti-LSRF group, who think that the LSRF study is opinion-based poppycock (yes, someone actually called it “poppycock”). This side favors the insights gleaned from Andrew Shotland and Dan Leibson’s massive study of local ranking factors , in which they attempted to r...

Full article: http://searchengineland.com/mad-scientist-successful-loca...

Tweets

SearchCap: Bing Shopping feeds, Google HTTPS & ...

searchengineland.com 24 Apr '17, 8pm

4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course Apr 24, 2017 by We...

via @EnvDefenseFund

via @EnvDefenseFund

edf.org 25 Apr '17, 8pm

Because I’m a scientist, politically-motivated public demonstrations are far outside of my comfort zone and actually again...

What Local Businesses Must Know About Local Search - Right Now!

What Local Businesses Must Know About Local Sea...

searchenginepeople.com 25 Apr '17, 12pm

But there’s much more to providing information, because right now, customers are expecting more. What they search for – an...

52 Local SEO Strategies for SMBs

searchenginejournal.com 25 Apr '17, 11am

Undoubtedly, the number one local search ranking factor is the “proximity of the business to the point of search.” How far...

5 must-dos for SEO beginners

searchengineland.com 23 Apr '17, 2pm

Jordan Kasteler on April 21, 2017 at 2:51 pm Categories: All Things SEO Column , Channel: SEO , Google: SEO You might disa...

How to Get New SEO Clients

How to Get New SEO Clients

link-assistant.com 28 Apr '17, 9pm

You know you're searching for people seeking SEO help or looking for an SEO agency; but they will not always express their...

Best Practices and Potential Pitfalls of Ethical #ContentCuration with #SEO:

Best Practices and Potential Pitfalls of Ethica...

verticalmeasures.com 23 Apr '17, 3pm

Curate for your audience, not for search engines . As you’re choosing pieces to curate and writing your commentary, focus ...

#SEO

#SEO

searchengineland.com 24 Apr '17, 5pm

On the other hand, McDonald’s and Dairy Queen link to the general websites McDonalds.com or DairyQueen.com, where there ar...

Half of Google’s First Page Results are HTTPS, According to Moz -

Half of Google’s First Page Results are HTTPS, ...

searchenginejournal.com 24 Apr '17, 6pm

Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. Due to...

How Important are Local Citations for Local SEO...

seoinc.com 28 Apr '17, 9pm

In general, citations are declining as a ranking factor. Comparing Moz’s 2017 local search ranking factors study to previo...

Local search update: 'Best' filter invading the local pack

Local search update: 'Best' filter invading the...

searchengineland.com 25 Apr '17, 5pm

I’ve suspected that Google has been looking to increase the focus on the qualitative element of local search results based...

A YEEZY BOOST 350 V2 "Zebra" & visvim FBT Hybri...

hypebeast.com 27 Apr '17, 3pm

Philippine-based graphic designer Chad Manzo just took his love of sneakers to the next level by creating “What if?” rende...

Can access to nature make you a better person? Scientist Paul Piff is trying to find out.

Can access to nature make you a better person? ...

sierraclub.org 25 Apr '17, 3pm

The Trump administration’s push to weaken the EPA and revive dirty industries like coal is enough to make a nature lover w...

How to Be a Better SEO

How to Be a Better SEO

searchenginejournal.com 06 May '17, 2pm

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this ar...