19 Apr '17, 11am

How to Improve Your Website Navigation: 7 Essential Best Practices by @benjarriola

Users come first: Your website navigation should satisfy users first. Then, optimize your navigation for SEO performance. Never compromise the user experience. Cross-linking between content silos: Content relevancy between pages is important for ranking, which comes naturally in a well-categorized, hierarchical site architecture. However, this can have limitations when it lacks cross-linking between content silos where some pages are just too deep or too far away from receiving a good amount of link juice from other sources. Blogs to products, products to blogs: Create high-quality content that is helpful and relevant to your target audience. If these blog posts help in a product buying decision, then link to the blog post from the specific product page(s). Tracking parameters: Avoid using them; use the onClick event handler on links for tracking purposes. It is always saf...

Full article: https://www.searchenginejournal.com/website-navigation-be...

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