03 Apr '17, 8am

How to Use Pinterest's Expanded Search Ads

Pinterest recently began rolling out a new feature to their existing advertising options, Search Ads . It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well. What Are Pinterest Expanded Search Ads? Until now, it was only possible to run Search Ads by using promoted pins. These ads would solely appear by related and applicable searches. With Pinterest’s latest update, the ads will now appear directly after a user enters direct searches. To help speed up the rollout, Pinterest has partnered with Kenshoo, a Tel-Aviv based advertising company that controls ad buying software used by several search advertisers to allow retailers to provide feeds that are utilized to create streams of product-specific Search Ads in real time. The ads will mirror other paid campaigns that fun...

Full article: https://www.searchenginejournal.com/leverage-pinterests-e...

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