31 Mar '17, 7pm

Are technical and content audits still relevant?

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, content gap analysis and conversion factors. For global and national brands, generic audits aren’t going to drive the change in performance that they are striving for, even if there are fundamental flaws with a website. Yes, these audits will certainly help — especially if, for example, there are indexation issues — but until we understand the consumer, their purchase journey and the barriers at each stage, we don’t know what we are trying to fix, or why. Site audits which focus on resolving the barriers con...

Full article: http://searchengineland.com/technical-content-audits-stil...

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Are technical and content audits still relevant?

searchengineland.com 25 Mar '17, 6pm

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scop...

Are technical and content audits still relevant?

searchengineland.com 25 Mar '17, 11am

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scop...

Are technical and content audits still relevant?

searchengineland.com 22 Mar '17, 5pm

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scop...

SearchCap: Google Posts expands, technical audi...

searchengineland.com 22 Mar '17, 8pm

Are technical and content audits still relevant? Mar 22, 2017 by David Freeman SEO audits are very useful in identifying w...

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