31 Mar '17, 7pm

Help Your Customers Find You on Mobile: Local SEO Tips From the Experts

Optimize for featured snippets (these tend to be more prevalent in voice search, with Google even reading out some snippets to users). Sit down & think about how people use voice search – When possible, pay attention to how family & friends use voice search (but not in a creepy way!) and start to use this insight to feed into your content and SEO strategy, writing articles that would be a good result for the way people search when using their voice. Write content that answers questions can be a good start, especially common questions in your industry or that arise during your sales process (always, always take note of questions prospects ask before they turn into customers, this can be gold dust for article ideation! If you have sales staff, as them to keep a note of questions too). Mark-up your content with structured data. Study what schema options are out there and what...

Full article: https://authoritylabs.com/blog/help-your-customers-find-y...

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