31 Mar '17, 6pm

4 Keyword Mapping Goals

4 Keyword Mapping Goals

Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up their page authority to earn higher rankings for those pages—but how can you tell if you’re maximizing the effectiveness of your efforts? Where Keyword Mapping Fits In Ordinarily, keyword research and content creation are treated as somewhat independent strategies. Keyword research gives you information about potential keyword opportunities, and content gives you a platform to explore those opportunities. The trouble is, if you treat these strategies as separate for long enough, you’ll start to notice problems with your approach. For example, you may target keyword phrases redun...

Full article: http://www.searchenginepeople.com/blog/keyword-mapping.html

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