31 Mar '17, 4pm

The newest addition to the marketing mix's Ps: Proximity

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix “Ps.” You know what I’m talking about: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs. Our aging mnemonic sorely needs a renovation. It’s time we add proximity into the mix. Digital puts you in the center of the map Long gone are the days of unfolding a paper map to find out where you are and where you want to go. Back then, when you ran off the edge of the map, you either got a new map or assumed that “here be monsters.” You’ll find no edges on today’s digital maps. You are limited only by the power of your zoom and the reach of your click. By default, you are the center of the digital ma...

Full article: http://searchengineland.com/newest-addition-marketing-mix...

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The newest addition to the marketing mix’s Ps: ...

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Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long l...

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