30 Mar '17, 11pm

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords. In addition to making store visits available to more advertisers worldwide, these new innovations will be able to report on more store visits for those already using store visit insights. Since introducing store visit measurement two years ago, Google AdWords has measured over 4 billion store visits around the world. Here’s how it will improve store visit measurement going forward. More Data, Same Accuracy Through evolving its measurement technology in the areas of machine learning, mapping technology and survey quality — Google AdWords is now able to report on more store visits while maintaining the same level of accuracy. Deep Learning Google AdWords has upgraded its store visit measurement technology with deep learning models. These upgrades will al...

Full article: https://www.searchenginejournal.com/google-implementing-n...

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