30 Mar '17, 10pm

What’s a Good Conversion Rate? - What’s a good conversion rate? I get this question a lot, and not just

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my frontal lobe. But that’s not fair. I know why people ask. If your conversion rate is 1/2 the industry average, and your bounce rate is 50% better, you want to focus on conversion rates. It’s hard to set priorities without benchmarks. Here are three approaches. Use them wisely. Taken out of context, they can cause disasters that may get me punched in the nards. Minimum standards First, there are some standards. If the corresponding metric falls below these, my gut says you need to work on it first: Site load time: Over 3 seconds is bad because the average user just won’t wait any lo...

Full article: https://www.portent.com/blog/analytics/good-conversion-ra...

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