30 Mar '17, 4pm

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The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP . The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Gao Lei at Google AMP Conference, New York, March 7, 2017 Baidu MIP , which stands for Mobile Instant Pages, is Baidu’s own version of Google’s AMP. The technologies of MIP are very similar to AMP. In fact, coding an MIP page is just like coding an AMP page, except MIP pages are more customized and optimized for the browsers in the market of mainland China. Baidu says that a Mobile Instant Page can reduce the rendering of above-the-fold content by 30 percent to 80 percent. Moreover, the tap-to-open rate will increase by 5 percent to 40 percent. And similar to Google , Baidu has...

Full article: http://searchengineland.com/baidu-becomes-googles-biggest...

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