30 Mar '17, 3pm

How to decide ‘Should I bid?’

That’s it for the economic concepts (whew!). But there’s another factor that applies here: the concept of cannibalization — the primary driver of the “Should I bid?” problem. Cannibalization, in the context of PPC, refers to situations in which marketers’ paid and organic listings compete with each other for search clicks. When this happens, marketers often attempt to pare back PPC spend, reasoning that “they typed in my brand and want to visit my site, so we’ll get them anyway, eventually.” Your own “cannibalization index” can be determined by evaluating your answers to questions 1–6 above.

Full article: http://searchengineland.com/how-to-decide-should-i-bid-27...

Tweets

Montenegro's bid to join NATO clears U.S. Senat...

militarytimes.com 27 Mar '17, 11pm

WASHINGTON — Montenegro is on the verge of becoming NATO's newest member after ratification of the tiny Balkan nation's ad...

Let's Talk Bitcoin! #334 - Who Gets to Decide?

Let's Talk Bitcoin! #334 - Who Gets to Decide?

letstalkbitcoin.com 26 Mar '17, 5pm

Tip adam 19D4x11H5NQH255pvxFX96Ep9JeeonAhcQ (blockscan) Categories: Let's Talk Bitcoin! Let's Talk Bitcoin! #334 - Who Get...

SEC Denies SolidX Bid for Bitcoin ETF Listing

SEC Denies SolidX Bid for Bitcoin ETF Listing

cryptocoinsnews.com 28 Mar '17, 8pm

Based on the record before it, the Commission believes that the significant markets for bitcoin are unregulated. Therefore...

Exxon just lost its bid to have a Texas judge s...

350.org 29 Mar '17, 9pm

Brooklyn, NY — In a decision released this afternoon , Exxon Mobil lost its bid to have their complaint against Attorneys ...

China approves 7 new free trade zones in bid to...

straitstimes.com 31 Mar '17, 11am

BEIJING (REUTERS) - China's State Council, the country's Cabinet, has approved the establishment of seven new free trade z...

DRB-Hicom reiterates all parties that have subm...

paultan.org 28 Mar '17, 12pm

I advice PSA, better run away while you can. This is how our monkeys do business. Flip Flop style. Geely just realised thi...

Amos Yee gets his wish to stay in US after successful asylum bid

Amos Yee gets his wish to stay in US after succ...

mothership.sg 25 Mar '17, 1am

18 year old infamous Singaporean teenage blogger Amos Yee has been granted asylum by a US immigration judge in Chicago on ...

Empty offices, wary lenders - China's faltering bid for AC Milan

Empty offices, wary lenders - China's faltering...

channelnewsasia.com 23 Mar '17, 9am

CHANGXING, China/MILAN: The paper trail for an US$800 million bid by little-known Chinese investors for AC Milan, the seve...

How Different Spring Migrants Decide When to He...

audubon.org 22 Mar '17, 11pm

It’s even easier to understand the difference if we also consider fall migration. Among obligate migrants in North America...

Amos Yee won’t be serving NS anytime soon after his successful U.S. political asylum bid https://t.co/e12J5WVE5i

Amos Yee won’t be serving NS anytime soon after...

mothership.sg 27 Mar '17, 10am

“First the video ‘Lee Kuan Yew is Finally Dead’… was scathing in its criticism of not just Yew (LKY) but of the Singapore ...