30 Mar '17, 2pm

Study: Why do marketers still struggle with innovative search tactics?

Study: Why do marketers still struggle with innovative search tactics?

“These days, all marketers are being asked to do more with less, and we don’t see that changing anytime soon. So in a world of squeezed time and resources, clients and agencies are forced to make trade-offs, and often the tactics mentioned tend to get a lower priority. “Eventually clients do get to these things but every query we see, whether it’s voice, on desktop or mobile is a perishable good. That “magical” moment of someone expressing clear intent comes and goes in an instant. Getting ahead of these trends, and sticking to them, is where the return on investment lives.”

Full article: https://searchenginewatch.com/2017/03/30/study-why-do-mar...

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