30 Mar '17, 12pm

7 Ways You Screw Up Your Email Marketing by @reshurathi

Don’t just use email messages to promote your products and services. Use them to keep your subscribers entertained and engaged. Educate them, pique their curiosity and they’ll keep checking your emails. But that doesn’t mean you have to create separate mailers to entertain your readers. You can add pun and provide tons of information in your marketing mailers too. So that your readers will feel entertained after reading it no matter whether it’s a promotional, cart recovery, or order confirmation message. Remember; as long as your mailers are providing value, your email marketing will eventually pay off.

Full article: https://www.searchenginejournal.com/7-ways-screw-email-ma...

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