30 Mar '17, 1am

How Google May Rank Websites Based Upon Their Databases Answering Queries

How Google May Rank Websites Based Upon Their Databases Answering Queries

The systems and methods can utilize the conceptual schemas of the databases to provide additional information for queries that may not otherwise be derived from the queries. For example, a user that types in the search query [Brand X cameras under 300] may be searching for Brand X cameras that cost less than $300. The user, however, may not know that the “Q” models of Brand X cameras are prosumer models that each retail in excess of $300. Thus, by use of a product database, the search engine may determine that “Q” model are each in excess of $300. Thus, the search engine may modify the query with an operator that excludes the “Q” models, e.g., [Brand X cameras under 300 OP:NOT(Q)], or, alternatively, modify the query to emphasize resources that include reference to Brand X models that are priced under $300. The search engine thus surfaces fewer resources that include extra...

Full article: http://www.seobythesea.com/2017/03/how-google-may-rank-we...

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