29 Mar '17, 10pm

Bidding on Growth: A Beginner's Guide to Pay-Per-Click Marketing from @mainstreethost

Bidding on Growth: A Beginner's Guide to Pay-Per-Click Marketing from @mainstreethost

Everyone knows that Google is a tech giant and household name. But something less well known is how exactly Google generates profit. Due to its ubiquitous digital footprint, its wide reaching ambitions beyond search, and the verbification of its brand, we tend to take it for granted as a service that simply exists and always will. Well, they do it primarily by selling advertising space on its search result pages. In 2016, about 71% of Google’s revenues came from ads on their native site. The real estate on their search results and the margins surrounding them are like the Times Square billboard spots of the internet. More consumers spend time looking at such results pages than any other type of page, making them extremely desirable for businesses and advertisers. The good thing about these ads, though, is that they aren’t only accessible for the biggest brands. Anyone with...

Full article: http://www.mainstreethost.com/blog/bidding-growth-guide-p...

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