29 Mar '17, 3pm

Paid Search Marketing Automation: Embracing The Machine

Paid Search Marketing Automation: Embracing The Machine

Investing in a third-party marketing automation tool may be the right fit if business goals include full integration among various complex marketing channels and backend systems in a short amount of time without hoarding internal staff resources. Search marketers can more easily tie optimizations to backend data and individual customer journeys. Buying also avoids shaking up the system too much and allows for employee time efficiencies by adapting to one system and dashboard without multiple pivots that can occur with building. Support and troubleshooting in one location also tend to be a point of agreement for users.

Full article: http://www.aimclearblog.com/2017/03/29/paid-search-market...

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