29 Mar '17, 3pm

Understanding voice search: What are the implications for marketers?

Understanding voice search: What are the implications for marketers?

What ad copy and landing pages are being used for question searches? If someone is searching for “where” or “when”, do you give them the same landing page that every other query gets? Is this the correct experience, or would a unique landing page and ad copy be more appropriate? Is my location data current and accurate? The local pack is showing up more and more, especially via mobile devices, so making sure your data is correct in this space is critical. Do I have the proper location extensions and product inventory available? There are ways to help consumers get the proper answers via paid ads. Making sure this content is eligible and aligned to your AdWords campaigns is key.

Full article: https://searchenginewatch.com/2017/03/29/understanding-vo...

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