25 Mar '17, 11am

Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC

Simply put, there may be certain instances when one advertising platform is a better fit than the other. If the purchase of your product or service strongly correlates based on specific life events, then Facebook is most likely your best option. Facebook has powerful targeting capabilities such as being able to target based on life-changing events. For instance, targeting those who have become recently engaged or married, those turning 65 (Medicare insurance), or those who recently had a new baby are examples of life events that can all be targeted with precision via Facebook ads and not as easily or effective through AdWords. On the other hand, a product or service offering that appeals to larger audiences might be better advertised on AdWords.

Full article: https://www.searchenginejournal.com/which-is-better-faceb...

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