24 Mar '17, 2pm

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via Editor by selecting “Export as expanded text ads” from the Export tab in the Ads view. You’ll need to manually add a column titled “Title Part 2” to the Excel sheet. Once you update the ads to fit the ETA framework, import them back into Bing Ads Editor as Expanded Text Ads.

Full article: http://searchengineland.com/bing-ads-editor-enhanced-cpc-...

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