01 Mar '17, 6pm

3 ROI-positive ways to segment your remarketing audiences

3 ROI-positive ways to segment your remarketing audiences

In other words, don’t just dump everyone who has visited your site and remarket to them; think about how you can segment visitors into groups of identifiable characteristics that can allow you to create a more tailored (and ROI-positive) experience. In this post, we’ll explore three simple segmentation types that can drive huge results for your remarketing dollar.

Full article: https://searchenginewatch.com/2017/03/01/3-roi-positive-w...

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