30 Nov '12, 11pm

Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems

This is my interpretation as well. Paying to be included is not the same thing as paying to rank. I know it’s not bullet proof and Danny makes some interesting points re: “can’t rank,” but I see what MS is saying and I largely agree with it. I’m also not sure why any consumer wouldn’t just want the lowest price from a reputable retailer. When I used Froogle/Google Products/Shopping/Whatever, the first thing I’d do was sort by price + shipping and then scan for the lowest row from a retailer I recognized. The way it is now, I don’t think it’s as clear what’s going on. This is about money, pure and simple. That’s OK, but I don’t think it’s about spam or quality. If this is really about spam, Google has ample equipment to deal with that from their repertoire of algorithms, ideas, and patents. They could use collective intelligence to weed out bad vendors based on boatloads of...

Full article: http://searchengineland.com/microsoft-attacks-google-with...

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Bing

Bing

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Bing Scroogled Google

Bing Scroogled Google

searchenginejournal.com 28 Nov '12, 9pm

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