30 Nov '12, 8pm

Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

“In the case of the targeted marketing service described above, those activities can be, e.g., transaction line items representing purchases of products at a retailer. However, various other activities can also be searched by making appropriate changes to the targeting rule grammar. Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities, identifying students who need additional assistance/instruction, identifying top-performing sales people, identifying outliers in drug or therapy trials, detecting suspected fraud, waste, or abuse from records of financial transactions (such as a credit card or bank account transaction log), medical records, insurance claims, etc., and finding computational...

Full article: http://searchenginewatch.com/article/2228835/Google-Buys-...

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