30 Nov '12, 5pm

Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook by @MirandaM_EComm via @sewatch

Google+ VP Bradley Horowitz gave an interview on-stage at IGNITION conference that showcased his seeming lack of comprehension of how the rest of Google actually works. Horowitz began by touting all the benefits of Google products and Google+, which is great. That’s what he was there for. Then, he jokingly referred to Facebook as the “social network of the past.” Horowitz then segued into an imagined scenario with a guy dressed in a sandwich board, running in between a man and his daughter. This is an intrusion in the “sacred space” that is a social connection, he said. It's much more useful (and less annoying) to users to show social recommendations instead of ads. For example, he said, if you search for a product in Google – say a microwave – you can see which one your Google+ contacts recommend. What Facebook is doing, according to Horowitz, is jamming ads, “sponsored t...

Full article: http://searchenginewatch.com/article/2228831/Google-VP-We...

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