30 Nov '12, 2pm

A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad."

Full article: http://searchenginewatch.com/article/2228568/A-Comprehens...

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Advanced Search Operator Tactics

Advanced Search Operator Tactics

searchenginewatch.com 05 Dec '12, 2pm

: Combine Site: with inurl: or allinurl: [may not work in all search engines] to analyze specific sections of a site. How ...