30 Nov '12, 1pm

Bing Says: Don't Get Scroogled By Google

Danny has it wrong to a degree. Yes, Bing takes money — but only sometimes — and when they do it's a simpler per-category model. You choose or don't choose to advertise at a certain price. It's similar for eBay and Amazon because the payment isn't for listing it's for the conversion. Paying is _not_ the problem, it's what you're paying _for_. Google makes it more complex and murkier. You pay to rank better, and that's more problematic because the consumer doesn't know the ranking isn't objective. You're paying to rank, not for inclusion. I think that's more problematic, and while most consumers understand that you might pay to be on eBay or Amazon, they would not understand exactly what's going on with Google Products. eBay will rank you a little better for being a better seller, and they'll let you buy a different color or better pictures for a listing, but all of that is...

Full article: http://www.seroundtable.com/scroogled-16018.html

Tweets

Is Google Trust Being Scroogled?

Is Google Trust Being Scroogled?

searchenginewatch.com 30 Nov '12, 8am

Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled ” campaign. Th...

Bing Attacks Google Shopping With “Scroogled” C...

searchengineland.com 30 Nov '12, 11pm

This is my interpretation as well. Paying to be included is not the same thing as paying to rank. I know it’s not bullet p...

Don't Get Scroogled: Microsoft Launches Anti-Go...

searchenginewatch.com 28 Nov '12, 6pm

Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans ...

Bing Scroogled Google

Bing Scroogled Google

searchenginejournal.com 28 Nov '12, 9pm

In all honesty, the reaction would be natural if it came from consumers rather than direct competitors. In the past, Googl...

Bing

Bing

searchengineland.com 28 Nov '12, 8pm

former search engines like Google Product Search into paid inclusion/advertising products like Google Shopping, the defini...

Have YOU Been Scroogled?

ricksblog.com 04 Dec '12, 1pm

Have YOU Been Scroogled by Google? Morning Folks!! I think Bing has finally hit a home run with their new TV commercial ag...

Video Recap of Weekly Search Buzz :: November 3...

seroundtable.com 30 Nov '12, 1pm

This week I am doing this video recap from Israel, so please excuse the scenery and the quality of the video. First, I dis...

Google's Top Contributors Get The Recognition T...

seroundtable.com 30 Nov '12, 1pm

Google's Top Contributors are individuals across the globe that work for Google for free. They spend tons of their free ti...

Deep Dive Into Bing Webmaster Tools: Part 1

searchengineland.com 30 Nov '12, 2pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012

Mega-Huge Summary of New Google & Bing Paid Sea...

searchenginewatch.com 28 Nov '12, 8am

Share a budget across multiple campaigns: With the new shared budget feature in AdWords your campaigns don’t need to have ...

The Google and Bing Disavow tools | Wordtracker:

The Google and Bing Disavow tools | Wordtracker:

wordtracker.com 25 Nov '12, 7pm

Google and Bing both now have Disavow tools, providing a powerful way for you to deal with those troublesome backlinks you...

Bing Adds Translator App for Windows Phone 8

Bing Adds Translator App for Windows Phone 8

searchenginejournal.com 27 Nov '12, 12pm

That’s fodder for another article, but for Bing search, this little app announcement bears notice if for nothing more than...

#Bing Top Searches of 2012

#Bing Top Searches of 2012

searchenginejournal.com 28 Nov '12, 12pm

This week Bing has crunched the numbers and aggregated billions of search queries to give us the most searched people and ...

Google “Defend Your Net” Campaign in Germany Heats Up: The Federal Association of German Newspaper Publishers As...

Google “Defend Your Net” Campaign in Germany He...

searchenginejournal.com 29 Nov '12, 10am

Any publisher can block Google from indexing its pages with a simple line of text in the robots.txt file. There are no ads...

Google+ On The Tesla Model S

Google+ On The Tesla Model S

seroundtable.com 30 Nov '12, 1pm

Bradley Horowitz, Google's VP of Google+, has a new Tesla Model S and he showed us how Google+ loads on the console screen...