30 Nov '12, 9am

13 Ideas for Interesting, Engaging, and Just Plain Awesome Tweets for Business

Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way. Before You Get Started: Before you go too crazy with your Tweets, make sure to think about, and create yourself an identity. What do you want to pop into peoples’ heads when they think of your Twitter feed? Are you going to be random and fun like Innocent ? Informative and interesting like The Travel Channel ? Or will you focus on securing customer loyalty with competitions and offers like Starbucks ? Before you decide, think carefully about your brand and your target audience. You want your Tweets to reflect the ethos of your brand, in a way that won’t alienate your audience...

Full article: http://www.seomoz.org/ugc/13-ideas-for-interesting-engagi...

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