29 Nov '12, 8pm

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help them make a better informed decision and then tend to act on the information that they've found. Here's a quick breakdown of the survey results. Before I talk about the results I wanted to give you a run down of how the data was collected. It was an online survey aimed at 'better understanding the demographic profile of the IDGTechNetwork audience. ' The research was done via online invitations to complete the survey by 'editorial stakeholders of sites within the IDGTechNetwork. ' The responses were collected from April 30th to August 24th of this year. IDG TechNetwork is a global network of 500+ ni...

Full article: http://www.reelseo.com/original-video-content-technology/

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