29 Nov '12, 5pm

Evergreen Your Content & Educate More In 2013

Evergreen Your Content & Educate More In 2013

One remedy, in terms of evergreen techniques, is to transform the series into an eBook. Then you can distribute the eBook using email marketing platforms and calls to action. Once complete, you have actually accomplished two things. First, you have successfully used an evergreen tactic so your valuable, not so fresh, content is in the eyes of new website visitors. Secondly, you have implemented one of the strongest lead generation techniques – a free eBook in exchange for an email address. An added bonus is the chance of the eBook becoming link building bait , and being shared throughout other websites.

Full article: http://www.searchenginejournal.com/evergreen-your-content...

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Evergreen Your Content & Educate More In 2013

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