29 Nov '12, 5pm

Dialing up on click-to-call

Dialing up on click-to-call

Click-to-call button - We recently introduced a new click-to-call button for ads leveraging Call Extensions , which people can easily tap to call businesses. Early results indicate that this new design positively impacts advertiser click-through rates and call volume. Expanding availability of Google call forwarding numbers - We’re also focused on bringing Google call forwarding numbers to more advertisers so they can better measure the full value that mobile is driving through calls. Already available in US and UK, we recently expanded availability to Germany and plan to expand availability to additional countries in the coming months. Call Extensions for in-app ads - We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in mor...

Full article: http://adwords.blogspot.com/2012/11/dialing-up-on-click-t...

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