29 Nov '12, 11am
Should We Chase The Algorithm?
As one of your fans I have to say I was surprised when this post ended. That's not bad though. I was expecting more data which, I think, is your point. "I’d like to see us evolve from chasing the algorithm to stalking it, and that means being methodical, collecting data, and asking questions that can be answered with that data." Anyone who has worked with small business has seen the company that hired someone to assist them, thought they were doing the right thing, and ended up with every bad link in the universe coming to their site. They got more traffic as they rose in the rankings and were a bit happy. Because whomever they hired wasn't a true pro, they were shocked when all of a sudden they did not exist in the SERP's; so who is to blame? You could say, "let the buyer beware!", you could blame the "seo expert", or you could blame Google. In the end for that business, ...