29 Nov '12, 10am

Master Google AdWords in 3 Steps With the 80/20 Rule

Know a novice marketer who aspires to mastery? Tell them to begin by learning how to write a single Google ad for a single exact match keyword. That advice may seem counterintuitive, given that AdWords is the most competitive advertising real estate on the planet. Why would you start developing your chops in the big leagues? AdWords is competitive, yes, but not hard. Actually, it’s the easiest medium to master, due to three successive iterations of the 80/20 Rule. The 80/20 Rule Basically, the 80/20 Rule (or, if you’ve trying to give the impression that you attended business school, the Pareto Principle) says that 80 percent of your results will come from 20 percent of your efforts. If you can figure out what those “vital few” efforts are, and do more of them, then you’ll achieve more positive results. When it comes to developing mastery, the 80/20 Rule suggests that learn...

Full article: http://searchenginewatch.com/article/2228255/Master-Googl...

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Master Google AdWords in 3 Steps With the 80/20...

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Know a novice marketer who aspires to mastery? Tell them to begin by learning how to write a single Google ad for a single...

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