28 Nov '12, 9pm

Bing Scroogled Google

Bing Scroogled Google

In all honesty, the reaction would be natural if it came from consumers rather than direct competitors. In the past, Google Shopping, formerly called Google Product Search, used to list merchants for free. Now all listings are paid – a brilliant monetization model by the world’s most powerful search engine, which also emphasized in a SEC disclosure that “after all, ads are just more answers to users’ queries .” Still, the transition from freemium to premium, although officially announced in May, begun in October. Naturally, Bing needed to wait for proof to initiate the attack. But it was carefully planned, and brilliantly executed. You have to give it to them… the video ad (one of the two) is at least remotely funny:

Full article: http://www.searchenginejournal.com/bing-scroogled-google/...

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