28 Nov '12, 10pm

Pingup Closes $4 Million Funding Round – Opens New Sales Door: Just in: Boston based C2B texting innovators Ping...

Pingup Closes $4 Million Funding Round – Opens New Sales Door: Just in: Boston based C2B texting innovators Ping...

The Pingup mobile app lets businesses “self-enroll” (screen above), then get and give texts to customers. One really powerful thing about the new system is not even marketed so heavily. You see businesses cannot SPAM customers via Pingup, the “customer” actually has to initiate and control the text conversations. How is this a big deal? Simple really, if the connection is open, warranted, then conversions and sales far vastly optimized. If I have to explain that, call your marketing professor.

Full article: http://www.searchenginejournal.com/pingup-funding-round/5...

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