28 Nov '12, 6pm

Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like. The campaign is called “Don't Get Scroogled,” complete with a video and its own website, scroogled.com. It doesn't take a search result to determine Scroogled is likely a hybrid of “screwed by Google.” In a press release this morning, Bing accused Google Shopping's pay-to-rank scheme as “not true search results.” The advertising campaign – which will run both online and offline – will demonstrate why holiday shoppers should be weary of Google Shopping search results. Bing's aim is to help consumers take action. The scroogled.com website was designed to help consumers get information on Goog...

Full article: http://searchenginewatch.com/article/2228215/Dont-Get-Scr...

Tweets

Bing Scroogled Google

Bing Scroogled Google

searchenginejournal.com 28 Nov '12, 9pm

In all honesty, the reaction would be natural if it came from consumers rather than direct competitors. In the past, Googl...

Bing

Bing

searchengineland.com 28 Nov '12, 8pm

former search engines like Google Product Search into paid inclusion/advertising products like Google Shopping, the defini...

Bing Says: Don't Get Scroogled By Google

seroundtable.com 30 Nov '12, 1pm

Danny has it wrong to a degree. Yes, Bing takes money — but only sometimes — and when they do it's a simpler per-category ...

Is Google Trust Being Scroogled?

Is Google Trust Being Scroogled?

searchenginewatch.com 30 Nov '12, 8am

Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled ” campaign. Th...

Counterspin on Shopping Search: Shady Paid Inclusion

Counterspin on Shopping Search: Shady Paid Incl...

seobook.com 28 Nov '12, 7pm

URL - not EMD & not a brand, broken English combination logo - looks like I designed it AND like I was in a rush when I di...

Have YOU Been Scroogled?

ricksblog.com 04 Dec '12, 1pm

Have YOU Been Scroogled by Google? Morning Folks!! I think Bing has finally hit a home run with their new TV commercial ag...

Sea of Shoes: GIFT SHOPPING!: My sister and my mom are in Wales this week, giving me a small window of time to s...

Sea of Shoes: GIFT SHOPPING!: My sister and my ...

seaofshoes.typepad.com 01 Dec '12, 7pm

My sister and my mom are in Wales this week, giving me a small window of time to sneak in some Christmas shopping. We are ...

FESTIVE HOLIDAY collection launched! Happy shop...

hanasecret.com 30 Nov '12, 7am

We detected that your JavaScript seem to be disabled. You must have JavaScript enabled in your browser to utilize the func...

Bing Attacks Google Shopping With “Scroogled” C...

searchengineland.com 30 Nov '12, 11pm

This is my interpretation as well. Paying to be included is not the same thing as paying to rank. I know it’s not bullet p...

C99 LAUNCHED!!! Start shopping now:

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We've reached 82 #LowImpactCafe pledges! Help u...

scaa.org 28 Nov '12, 8pm

Congratulations! You're taking the first step towards lowering your operating costs and joining a movement towards smarter...

New post: Guide to Shopping in Hong Kong

New post: Guide to Shopping in Hong Kong

ladyironchef.com 29 Nov '12, 6am

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