28 Nov '12, 6pm

Google Seeks New AdWords Express Customers With Promised “Free Month” In December

I think Google does more harm than good by trying to reach directly to businesses — if the SMBs don’t know how to set up their accounts correctly they end up wasting a lot of money, they don’t see an ROI, and they don’t want to use Adwords again. Meanwhile, if they were to hire a professional they’d spend a lot more money in the long run. I don’t know why Google still doesn’t get this or lend more support to reaching out to small businesses via Google Partners and MCCs through the Google Engage program. In addition, I get a lot of clients who already have Adwords accounts sending me these emails, saying “can you set this up for me so I can get $125 of free advertising.” And then I have to explain no to them and why not. What a headache!!

Full article: http://searchengineland.com/google-seeks-new-adwords-expr...

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