01 Feb '17, 9pm

via @DannyNMIGoodwin, @sejournal

via @DannyNMIGoodwin, @sejournal

Google wants to rewrite your PPC ads. In a new test program, Ads Added by AdWords, Google creates new ad variations and puts the ads live. Is Google overreaching with this program? Or is this the future of PPC? Here are seven things search marketers need to know about Google’s Ads Added by AdWords test, plus reaction from some top PPC marketing experts. 1. What is Ads Added by AdWords? Ads Added by AdWords is a new Google pilot in which Google writes new ad variations for you that are designed to improve your performance. Here’s the AdWords help page . Google claims that adding more ads to ad groups can improve performance between 5 and 15 percent. Advertisers began receiving notifications about the program around Jan. 12. If you haven’t received an email from Google, then you aren’t in the program. 2. How Does Google Generate These Ads? According to an email sent to adver...

Full article: https://www.searchenginejournal.com/ads-added-by-adwords/...

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