31 Jan '17, 9pm

SearchCap: Google new AdWords interface, ads by AdWords & IF functions

New AdWords interface alpha is rolling out to more advertisers Jan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches Ads Added by AdWords pilot: What we know so far Jan 31, 2017 by Ginny Marvin In the new test, ads based on existing ad and landing page content are added to ad groups by Google. How to go above and beyond with your content Jan 31, 2017 by Julie Joyce Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. How machine learning impacts the need for quality content Jan 31, 2017 by Eric Enge As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satis...

Full article: http://searchengineland.com/searchcap-google-new-adwords-...

Tweets

New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern

New Google AdWords IF Functions Allow for Great...

searchenginejournal.com 01 Feb '17, 2am

Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not ...

New AdWords interface alpha is rolling out to m...

searchengineland.com 31 Jan '17, 7pm

Google has been slowly building out the new AdWords interface, which was introduced last March . More accounts have been g...

Google Now Testing Ads Added By AdWords

Google Now Testing Ads Added By AdWords

seroundtable.com 01 Feb '17, 12pm

Well, Google has done it, they've automated the process of creating new ad variations for your Google AdWords account and ...

AdWords IF functions roll out for ad customizat...

searchengineland.com 31 Jan '17, 3pm

First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end . And with that...

Google launches Ads Added by AdWords pilot: wha...

searchengineland.com 31 Jan '17, 5pm

Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accou...

via @DannyNMIGoodwin, @sejournal

via @DannyNMIGoodwin, @sejournal

searchenginejournal.com 01 Feb '17, 9pm

Google wants to rewrite your PPC ads. In a new test program, Ads Added by AdWords, Google creates new ad variations and pu...

Google AdWords Updates IF Functions & Default V...

seroundtable.com 31 Jan '17, 12pm

Google quietly announced on Google+ that they made some changes to the IF functions and default values used for ad customi...

Google Promoting The New AdWords Interface To M...

seroundtable.com 02 Feb '17, 1pm

In March of last year, Google announced the new AdWords interface and then in August we saw it live and shortly after they...

Google launches Ads Added by AdWords pilot: Wha...

searchengineland.com 03 Feb '17, 3pm

Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accou...

#AdWords update: New @adwords #interface alpha ...

searchengineland.com 05 Feb '17, 4pm

Google has been slowly building out the new AdWords interface, which was introduced last March . More accounts have been g...

It’s Time to Audit Your AdWords Account - Ah Ja...

portent.com 01 Feb '17, 3pm

Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are sti...

The race to the $22B mobile ads market

luxurydaily.com 08 Feb '17, 7am

While Facebook and Google are able to take much of the complexity out of the advertising ecosystem within their own walled...