31 Jan '17, 4pm

How machine learning impacts the need for quality content

As Google’s machine learning capabilities advance, they will get better at measuring the page quality itself, or various types of user engagement signals that show what users think about the page quality. This means that you will need to invest in creating pages that fit the criteria laid out in the five points above. If you do, it will give you an edge in your digital marketing strategies — and if you don’t, you’ll end up suffering a a result.

Full article: http://searchengineland.com/machine-learning-impacts-need...

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