31 Jan '17, 12pm

Google AdWords Updates IF Functions & Default Values

Google quietly announced on Google+ that they made some changes to the IF functions and default values used for ad customizations. Google said "we're making it even easier to customize these ads with IF functions and default values." IF functions help you customize your ad text based on who’s searching and what device they’re searching on, all without using a feed. For example, if they’re a new customer, you might call out holiday promotions. Or if they’re a returning customer, you might highlight the benefits of your loyalty program. You can also use an IF function to show mobile users customized ad text, such as highlighting your convenient mobile checkout. Here are more details on IF functions . Default values can now be used when customizer text can’t be determined from your ad customizer feed or IF function. Say you’re a baking supply retailer promoting professional m...

Full article: https://www.seroundtable.com/google-adwords-if-functions-...

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