30 Jan '17, 4pm

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

Sales pitches that are misleading. Promises are made that are disguised using nonspecific performance outcomes or meaningless results. For example, promising to secure a #1 Google ranking or page one search results without specifying that the result is for very specific keywords, not broad search terms. A business is likely already the top result for a search that includes the full name of the business and its location. Low-cost services that rely on upselling. A form of bait and switch where the SMB is lured in by a low-cost agreement or plan that then only serves as an opportunity to sell real services at higher costs. Alternately, those other services are automatically billed once payment information is secured. Services without accountability. Services are provided, but the client has no reporting or metrics to gauge the effectiveness or return on its marketing spend. ...

Full article: http://searchengineland.com/smbs-overwhelmed-digital-mark...

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