30 Jan '17, 10am

Mobile marketing trends to watch in 2017

Not surprisingly, ad expenditure on mobile video is expected to grow more than 30% in 2017. Look out for live video streaming to be the next logical step in the user acquisition evolution, as social media users will only continue to expect more “on-demand” and “live feed” interactions with their preferred brands. We can also expect to see more innovation in immersive 360 video experiences across YouTube and Facebook apps, as well as video embedded directly into email.

Full article: http://www.accuracast.com/articles/mobile/mobile-marketin...

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