30 Jan '17, 12pm

How "Condensed Content" Helps Your Mobile SEO Game

With the constant evolution of Google’s search algorithm, the mobile first index shift , and the rise of AMP , content creators need to reduce bloated word counts. We need to hone in on clear, concise, and compelling copy. Google announced in early November that their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.” Their ranking systems have traditionally analyzed the desktop version of the page’s content in evaluating relevance. One year into Google’s open source AMP project, we’re starting to see a shift. Going forward, if you already have a responsive website, you have no reason to worry. However, if you have a mobile version of your website that is incomplete or has much less content than your desktop site, it will impact your rankings negatively. Things You Should Know About AMP When you’re on mobile, you...

Full article: https://www.searchenginejournal.com/condensed-content-hel...

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