30 Jan '17, 11am

Bing's Dynamic Search Ads: Better Features than Google? - Search

Frequent Updates: Using dynamic ads, you can frequently update, adjust, and change ads as need be. Bing will also crawl your site to help ensure that your dynamic ads are as up to date as possible with the parameters you set. Dynamic Headlines: Since the parameters you set are attuned to the possible searches of your audience, your ads will be dynamic and change to be targeted to the search (rather than broad). This means connecting with potential customers more often through a dynamic and targeted headline. Page Control: These ads let you control whether the landing page the user will land on is your home page or another specific page on your website. According to Search Engine Journal , Bing believes these kinds of ads are ideal for businesses that have a lot of product and services pages. Changing Inventory: If you have an inventory that is regularly changing, it can be...

Full article: https://www.searchenginejournal.com/bings-dynamic-search-...

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